Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet
Discussion Points:
- The lack of update on price changes by Apple CEO Tim Cook has sparked speculation among investors and consumers.r
- The ongoing tariff discussions between the US and China may impact Apple's ability to pass on increased costs to customers.r
- Apple's reluctance to discuss pricing changes may be a strategic move to maintain competitive advantage in the market.r r Summary:r r Apple CEO Tim Cook stated that the company is engaged in tariff discussions, but declined to provide any updates on price changes. This has left investors and consumers wondering about potential changes to their products' pricing. The ongoing trade tensions between the US and China may ultimately affect Apple's ability to absorb increased costs or pass them on to customers. As a result, Apple's silence on the matter has raised concerns about its business strategy and potential implications for the tech industry."}","summary":""}
Original Message:
"We're very engaged on the tariff discussions, Apple CEO Tim Cook said. "On the pricing piece, we have nothing to announce today."
Source: TechCrunch
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