Spotify debuts Gen AI ads, programmatic ad buying

Posted by TechCrunch on 2025-04-03 16:03:36
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Original Message:

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. On the latter, Spotify announced new partnerships with Google’s demand-side […]

Source: TechCrunch

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